LOOP IT

I produced an origin story film for Loop IT, an IT startup focused on solving everyday tech challenges, rooted in a narrative that feels personal, energetic, and authentic. The film traces the founders back to their early days as young entrepreneurs, bonded by a shared love of basketball—both as a lifestyle and a mindset. That connection became the foundation of the brand itself, with “Loop” inspired by the rhythm, flow, and repetition of the game. Visually and emotionally, the piece blends nostalgia with forward momentum, using basketball as both a metaphor and a literal thread to tell the story of how passion, friendship, and problem-solving evolved into a modern tech company.